A Look at the Rising Trend of the Personalised Backpack and Beyond

In 2025, there’s a clear front-runner when it comes to must-have items for kids: personalised products. From lunchboxes to wall art and water bottles to backpacks, children everywhere are loving items that are made just for them. And it’s not just a cute trend — there’s a deeper reason why personalised products, especially the ever-popular personalised backpack, have taken centre stage in kids’ lives and wardrobes.

Whether your little one is heading to daycare, kindy or big school, there’s something extra special about seeing their name proudly displayed on their belongings. Let’s explore why this trend is booming — and why a personalised backpack is the ultimate gift or back-to-school essential for 2025. Check out our Personalised Backpacks. 

💡 The Rise of Self-Expression in Young Children

In a world where individuality is celebrated more than ever, children are beginning to develop their own sense of identity from a young age. And what better way to support that growth than with personalised items that help them express who they are?

A personalised backpack gives a child a tangible sense of ownership and uniqueness. It says, “This is mine. This is me.” Whether it’s printed in their favourite colour, features their nickname, or is decorated with a special motif that reflects their personality, it helps children feel seen and valued — and that’s powerful.

🎨 Customisation Is the New Cool

In 2025, we’re seeing a huge shift away from mass-produced, cookie-cutter kids' gear. Parents and children alike are drawn to custom, one-of-a-kind products that reflect the child’s style, interests and personality.

From pastel rainbows to dinosaurs, florals to outer space — our personalised backpacks offer a wide range of designs, fonts, and colour combinations that make every item feel like a mini work of art. Kids absolutely love having a say in what their backpack looks like. It’s a fun, confidence-boosting experience that makes them excited to pack up and head out the door each day.

👶 Independence Starts With “This Is Mine”

For toddlers and preschoolers, learning to care for their belongings is a key milestone. And when something is labelled with their name — like a personalised backpack — they take that responsibility seriously.

Parents often tell us their children become more organised, careful and proud when their items are personalised. That sense of ownership encourages independence in a way that’s developmentally appropriate and empowering. And let’s be honest — it also means fewer lost items in the school lost-and-found!

📚 A Classroom Favourite for Teachers and Educators

It’s not just parents and kids jumping on the personalised bandwagon. Teachers and early childhood educators are huge fans too!

Imagine 20 kids arriving with the same plain bag — chaos! A personalised backpack makes it easy for carers to identify children’s belongings quickly and accurately, especially in busy classrooms, after-school care, or kindy settings. This small touch goes a long way in supporting daily routines and reducing mix-ups.

🌈 Trending in 2025: Thoughtful, Practical Gifting

We’re seeing a move toward meaningful, practical gifts that are also full of heart. A personalised backpack fits that brief perfectly. Whether it’s a back-to-school gift, a birthday present, or a Christmas surprise, it’s something the child will use and love every single day.

In fact, more and more people are choosing custom products over toys or one-time-use items. Why? Because they’re useful, stylish, and made with intention. And who doesn’t want to give a gift that lights up a child’s face and gets daily use?

✨ Why Parents Love Our Personalised Backpacks

At Sugarplum Baby, we know how busy life can get — especially when you're juggling drop-offs, snacks, and 47 other things before 9am. That’s why our personalised backpacks are made to make mornings smoother and sweeter.

They’re lightweight, washable, easy to pack and comfortable for little shoulders. Plus, they look absolutely adorable! It’s a win-win: stylish enough to match your Insta feed, and practical enough to last through spills, scrapes and sticky fingers.

🙋 FAQs – Personalised Backpack

What age is this backpack suitable for?

Our personalised backpacks are ideal for ages 2–7. They’re designed to fit little bodies while still holding everything they need for the day.

How do I customise my child’s backpack?

Easy peasy! Simply choose your favourite design, enter your child’s name. We take care of the rest.

How long does it take to receive my order?

Because our backpacks are made to order, please allow 5–7 business days for personalisation, plus standard shipping time. We promise — it’s worth the wait!

Can I add more than just a name?

At this stage, we personalise with a single name or nickname — but we’re always expanding, so watch this space for future custom options!

🛍️ Ready to Create Yours?

A personalised backpack is more than just a bag — it’s a celebration of your child’s unique self. With bold designs, beautiful quality and that oh-so-special personal touch, it’s no wonder they’re topping wish lists everywhere in 2025.

Tap Add to Cart to start customising and make their day that little bit more magical 💫