Thoughtful, Practical and Totally Adored by Kids

Finding the perfect birthday present for a little one can feel like a big task. You want something thoughtful… but also practical. Something unique… but not just another toy that ends up forgotten in a few weeks. Enter: the personalised backpack — the gift that ticks every box!

Whether you're shopping for your own child, a niece, nephew, grandchild or family friend, a personalised backpack is a sweet and stylish way to say “I saw this and thought of you.” Plus, it’s something they’ll use every single day. Check out our Personalised Backpacks. 

🎂 Why a Personalised Backpack is the Ultimate Birthday Gift

We all know the joy of seeing a child light up when they spot their own name on something special. That’s exactly what happens when they unwrap a personalised backpack — excitement, delight, and maybe even a little squeal of joy!

Here’s why these adorable bags are topping birthday wish lists in 2025:

✅ It's made just for them

No two kids are the same — and that’s exactly why custom gifts are so loved. A personalised backpack lets their personality shine, from their name to their favourite colours and fun themes like rainbows, dinosaurs, florals, trucks or under the sea!

✅ It’s useful every day

This isn’t a gift that sits on the shelf. Kids use backpacks for daycare, kindy, school, sleepovers, holidays, library trips, dance classes — you name it! A personalised backpack is both beautiful and practical.

✅ It's a gift they’ll remember

Personalised gifts create memories. When a child sees their name on something they love, it builds a sense of identity and pride. You’re not just giving a bag — you’re giving something they’ll cherish and use for years to come.

🎒 Not Just for Birthdays – Perfect for Every Occasion

While personalised backpacks make brilliant birthday presents, they’re also a winning idea for all kinds of special occasions:

🎄 Christmas Surprise

Pop a personalised backpack under the tree for a Christmas morning moment they'll never forget. Bonus points if you fill it with goodies like books, craft supplies, or a matching lunchbox!

✏️ Back-to-School or Starting Kindy

There’s nothing like a fresh, new backpack to get kids excited about heading off to school or daycare. A personalised backpack can make that milestone feel even more special — like a little confidence booster on their back.

👶 Baby Showers or First Birthdays

Planning ahead? A personalised backpack makes a thoughtful gift for younger children too. Parents love practical presents, and this is something they’ll use as soon as bub starts going to daycare or playgroup.

💖 Designed for Kids. Loved by Parents.

At Sugar Plum Baby, our personalised backpacks are designed with both fun and function in mind. They’re:

• Lightweight and comfy for little shoulders

• Roomy enough for snacks, toys, books and more

• Easy to clean (hello, machine washable!)

• Adjustable to grow with your child

• Customisable with their name, font and colour choice

• Available in a range of adorable designs

From toddlers to early primary schoolers, these backpacks are the perfect size for little adventurers.

🌟 The Personal Touch Makes All the Difference

Let’s be honest — it’s easy to pick something off a shelf and wrap it up. But a personalised gift? That says, “I really thought about you.” And in 2025, that kind of thoughtfulness is more valuable than ever.

A personalised backpack shows that you’ve chosen something meaningful, something that reflects who that child is. And best of all? You’re giving them something they’ll use every day — and think of you every time they do.

🙋 FAQs – Personalised Backpack as a Gift

What age is this backpack suitable for?

Our personalised backpacks are designed for kids aged 2 to 7. They’re ideal for daycare, kindy, preschool and early primary school.

Can I send it directly to the birthday child?

Absolutely! Just enter their address at checkout, and we’ll send the backpack directly to them, beautifully packaged and ready to gift.

Can I include a birthday message with the gift?

Yes! Leave your message in the notes at checkout and we’ll include a sweet gift tag or card with your words.

How long does it take to personalise and send?

Please allow 5–7 business days for us to customise your order. We always work hard to get your gift out in time — but if you’re on a tight deadline, feel free to get in touch!

What designs are available?

We have a growing collection of gorgeous designs — from ocean adventures to florals, space themes, animal friends and more. You’re sure to find something that suits their style.

🎉 Make Their Day Extra Special

A personalised backpack is more than just a bag — it’s a keepsake, a practical helper, and a joy-sparking surprise, all in one.

So if you’re on the hunt for a birthday gift that’s personal, practical and full of heart, you’ve just found it. 💕
Start customising today and create a gift they’ll love for years to come.